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Videoannonsering:

Video har blitt en uunnværlig del av markedsføring i dagens digitale verden. Med eksplosjonen av plattformer som YouTube, TikTok, Instagram og Facebook, er videoannonsering en kraftig måte å nå målgruppen din, bygge merkevarekjennskap og drive salg.

www.videoad.no er din guide til å mestre videoannonsering i 2024. Her finner du alt du trenger for å lage effektive videoannonser som gir resultater.

Hvorfor Videoannonsering?

Før vi dykker ned i detaljene, la oss se på hvorfor videoannonsering er så effektivt:

Engasjerende: Video fanger oppmerksomheten mer effektivt enn tekst eller bilder alene.
Minneverdig: Folk husker bedre hva de ser enn hva de leser.
Emosjonell forbindelse: Video kan formidle følelser og skape en sterkere forbindelse med publikum.
Allsidig: Video kan brukes i alle faser av kundereisen, fra å bygge merkevarekjennskap til å drive konverteringer.
Målbar: Du kan enkelt spore resultatene av videoannonsene dine og optimalisere dem for best mulig effekt.

Typer Videoannonser

Det finnes mange forskjellige typer videoannonser, og det er viktig å velge den typen som passer best for dine mål og målgruppe. Noen vanlige typer inkluderer:

In-stream annonser: Annonser som spilles av før, under eller etter en video på plattformer som YouTube.
Out-stream annonser: Annonser som vises på nettsider og i apper, utenfor en videospiller.
Sosiale medier-annonser: Annonser som vises på sosiale medier-plattformer som Facebook, Instagram og TikTok.
Annonser på tilkoblede TV-er (CTV): Annonser som vises på smart-TVer og streaming-enheter.

Slik Lager du Effektive Videoannonser

Å lage effektive videoannonser krever planlegging og strategi. Her er noen viktige punkter å huske på:

Definer målet ditt: Hva ønsker du å oppnå med videoannonsen din? Ønsker du å øke merkevarekjennskap, drive trafikk til nettstedet ditt, eller generere leads?
Kjenn målgruppen din: Hvem prøver du å nå med videoannonsen din? Hva er deres interesser, behov og preferanser?
Lag engasjerende innhold: Videoannonsen din bør være interessant, informativ og underholdende.
Hold det kort og konsist: Folk har kort oppmerksomhetsspenn, så hold videoannonsen din kort og konsis.
Inkluder en klar call to action: Fortell seerne hva du ønsker at de skal gjøre etter å ha sett videoannonsen din.
Optimaliser for mobil: De fleste ser videoer på mobilen, så sørg for at videoannonsen din er optimalisert for mobile enheter.
Bruk musikk og lydeffekter: Musikk og lydeffekter kan bidra til å forsterke budskapet ditt og gjøre videoannonsen din mer engasjerende.

Videoannonsering på Forskjellige Plattformer

Hver plattform har sine egne spesifikasjoner og beste praksis for videoannonsering. Her er en kort oversikt over noen av de mest populære plattformene:

YouTube: YouTube er den største videoplattformen i verden, og det er et utmerket sted å nå et stort publikum.
Facebook: Facebook er den største sosiale medier-plattformen i verden, og det er et godt alternativ for å nå målgruppen din basert på demografi, interesser og atferd.
Instagram: Instagram er en visuell plattform som er perfekt for å dele korte, engasjerende videoannonser.
TikTok: TikTok er en raskt voksende plattform som er spesielt populær blant yngre målgrupper.

Målretting og Analyse

For å maksimere effekten av videoannonseringen din, er det viktig å bruke målrettingsalternativene som tilbys av de forskjellige plattformene. Dette lar deg vise annonsene dine til de mest relevante personene. Du bør også spore resultatene av annonsene dine og bruke dataene til å optimalisere dem for best mulig effekt.

Videoannonsering: Fremtiden for Markedsføring

Videoannonsering er i stadig utvikling, med nye teknologier og trender som dukker opp hele tiden. Noen av de viktigste trendene å følge med på inkluderer:

Interaktiv video: Videoannonser som lar seerne interagere med innholdet.
Personalisert video: Videoannonser som er skreddersydd for individuelle seere.
VR og AR: Videoannonser som bruker virtual reality (VR) og augmented reality (AR) for å skape en mer oppslukende opplevelse.
Kunstig intelligens (AI): Bruk av AI for å optimalisere videoannonser og målrette dem mot de mest relevante personene.

www.videoad.no holder deg oppdatert på de siste trendene og beste praksis innen videoannonsering. Ta kontakt med oss i dag for å lære mer om hvordan vi kan hjelpe deg med å lykkes med videoannonsering.

Video publicizing envelops online presentation promotions that encapsulate videoad, yet it is by and large acknowledged that it alludes to promoting that happens previously, during and additionally after a video transfer on the web.

The publicizing units utilized in this case are pre-roll, mid-roll, and post-roll and these promotion units resemble the conventional spot publicizing you see on TV, albeit regularly they are "cut-down" to be a more limited adaptation than their TV partners in case they are run on the web.

Broadcast sites like Sky.com and itv.com have such publicizing on their destinations, as do paper sites like The Telegraph, and The Guardian. In 2010, video promotions represented 12.8% of all recordings saw and 1.2% of the entire minutes spent survey video online.[1]

In July 2014 Facebook paid an expected $400 million to procure LiveRail, a video promoting merchant which utilizes Real-time offering to put in excess of 7 billion video advertisements a month.

Videoad designs

As indicated by Interactive Advertising Bureau (IAB) rules, there are three kinds of video promotion formats

Direct video promotions - the advertisements are introduced previously, in the center of, or after the video content is devoured by the client, in particularly the same way a TV ad can play previously, during or after the picked program.

Non-straight video promotions - the advertisements run simultaneously with the video content so the clients see the promotion while seeing the substance.

Buddy advertisements - ordinarily text, show promotions, rich media, or skins that fold over the video experience.

Videoad promoting has become standard lately and keeps on filling in ubiquity in the automatic publicizing biological system. Online video promoting contributions are growing quickly, with over 90% of advertisers accepting that video promotions will be the center of most of showcasing systems in the years to come.

Video promoting is the most common way of showing advertisements either inside web-based video content — generally previously, during, or after a video transfer (known as pre-roll, mid-roll, and post-roll separately), or as independent advertisements. A larger part of video advertisements are purchased, sold, and showed automatically which makes up 75% of video promotions today.

Automatic video publicizing spend was $28.4B in the United States in 2018, and it is relied upon to develop to more than $40.44B this year. It's nothing unexpected that distributers need to carry out video advertisement configurations to their sites to exploit this.

What are the principle kinds of video promotion designs?

As a distributer, you can browse various kinds of video advertisement arrangements to serve on your site. Here are the five primary sorts of automatic video advertisements accessible in 2021.

1. Outstream VideoAd

Not every person is competent, or in any event, willing, to deliver their own video content for their site, and thusly do not have the ability to get to the instream request which would offer them top publicizing income. This is the place where outstream video comes in.

Outstream video permits promoters to put their video commercials in show advertisement openings. Presently, these promotion positions don't have an incredible same commitment level that instream video openings have (and consequently don't order a similar CPM esteem), however they're even more important than your standard advertisement arrangement in light of the promotion's combination with a distributer's site.

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This advertisement design mixes into the publication content, auto-playing as the client looks through. In the event that the client is interested, they can snap to play sound, snap to be diverted to the advertisement's greeting page, or keep on looking over where the promotion is naturally stopped (the video just plays while in view). These advertisements work more pair with the substance, without being problematic. This offers the client the chance to decide to draw in with the advertisement. Indeed, eMarketer announced that 77% of offices and 70% of promoters lean toward outstream advertisements to instream advertisements.

2. Instream VideoAd

Instream video promotions profit by distributers who are making their own video content and need to fasten ads into the video — regardless of whether that is toward the start (pre-roll), in the center (mid-roll), or toward the finish of the video (post-roll). YouTube is an incredible illustration of instream advertisements — except if you're paying for YouTube Premium, the video you're watching will undoubtedly have something like one instream video promotion if the client has adapted their channel.

Recordings are viewed as exceptionally captivating substance, with clients having a high goal on watching them, so marks will pay as much as possible to have this enraptured crowd. The drawback of instream video is that you really want to have and keep up with your own video library to have the option to run the promotions. Their particular benefit is that they are started by the client, which implies higher visibility and CPMs.

Current promoting guidelines have stamped mid-roll instream video publicizing as excessively troublesome to the client, so around here at Sortable, we just suggest and execute pre-roll instream video.

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3. In-Banner VideoAd

In-pennant video advertisements are reserved as instream video and serve it inside a standard flag size (for example 300×250), without growing. In-standard video happens when a distributer demands a presentation imaginative, and the purchaser reacts with a video innovative. This absence of control doesn't interest numerous distributers.

One more disadvantage to in-flag recordings is the CPM is probably going to continue as before as show when a video imaginative is served (and a fake mediator might be taking the distinction). The innovative will be conveyed with its own video player and video settings and it will be constrained into whatever size is set for the showcase promotion unit.

Some consider in-flag video promotions as a kind of extortion — publicists are hoping to serve instream advertisements focusing on clients devouring video content, however rather their advertisements are showing somewhere else. By and large, in-flag video advertisements have been related with extortion and bad quality promotion issues for some distributers. Sortable doesn't right now propose in-standard video promotions and our Ad Quality group hinders in-pennant network-side with a large number of our interest accomplices.

4. Interstitial VideoAd

Interstitial video promotions, otherwise called skimming or slider video advertisements, cover the whole or a piece of screen region, yet are consistently on screen while shown (for example can't be looked concealed). Clients can tap the X in the upper right corner of the advertisement (or outside the promotion overlay) to close it and continue to the website page for which they've clicked a connection. Interstitial promotions don't include a period part; clients can snap to excuse the advertisement right away.

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The advantage of utilizing interstitial video promotions is the high CPMs related with this advertisement design. Results fluctuate (contingent upon distributer or space) however at Sortable, we consider interstitial advertisements to be a huge income opportunity for Sortable's distributers. It's an excellent client experience that accentuates client commitment, while giving a special chance to publicists to draw in with clients such that is unimaginable with customary standard advertisements.

5. Supported Video

Supported video, selective to Sortable distributers, is an advertisement design that permits distributers to approach instream request, however with an outstream experience. As a distributer, you don't have to make your own video content while running instream video promotions utilizing supported substance given by Sortable.

With this video promotion design, you can request top CPM dollars, and the recordings are vieing for position in your current advertisement openings. There's no compelling reason to build the advertisement thickness on your page.

In case you're a Sortable distributer, you can carry out outstream and supported video with us — instream video is as of now presented with our supported video item. Assuming you need to get familiar with how to carry out them,

1. Video ads are a type of online advertising that involve the use of video content to promote a product or service.

2. Video ads can be used to market a product or service in a number of ways, such as by providing informative content about the product or service, by creating a sense of urgency or by providing an incentive to purchase the product or service.

3. The benefits of using video ad include the ability to reach a large audience, the ability to target a specific audience, the ability to create a high impact and the ability to track and measure the results of the ad campaign.

4. Some tips for creating effective video ads include ensuring that the video is creative and informative, keeping the video short and to the point, and using a call to action at the end of the video.

5. The potential drawbacks to using video ad include the potential for the video to be ignored or skipped, the potential for the video to be poorly made and the potential for the video to be offensive.

Why use a video ad creation service? A video ad creation service can help your business by creating engaging and creative video ads that can capture your target audience's attention. Video ads are an effective way to promote your product or service, and can be used to reach a wide audience through online platforms such as YouTube and Facebook. How can a video ad creation service help your business? A video ad creation service can help your business by creating video ads that are targeted to your specific audience. The service can also provide you with access to a wide range of video ad templates that can be customized to fit your brand. In addition, a video ad creation service can help you track the performance of your video ads and make changes accordingly. What are the benefits of using a video ad creation service? The benefits of using a video ad creation service include the ability to reach a wide audience, the ability to customize your video ads, and the ability to track the performance of your video ads.